Unthink worked with our partner institutes, NCAD, UCD and IADT, to develop the brand and website. Through a series of workshops, they established a foundation of defining attributes from which to build a design system. 

The practice of learning drove the design concept and Unthink were specifically inspired by the CFA’s new model of teaching aimed at enabling diverse learner journeys. They adapted a fingerprint motif to symbolise each learners unique experience and the mark they leave behind. The use of motion on digital platforms refer to the constant flux of each student’s journey.