IADT
10 ECTS
Up to 40% off fees*
DL153
€1,100 or €600*
Creative Development is an intensive 10-week certified program that unpacks the steps to developing strong, industry-focused television ideas, empowering learners to craft and pitch their own concepts.
Designed to guide producers through each important phase of the creative development process for TV, from creative ideation techniques, through market-matched concept development, generating funding applications, learning to read industry trends, understanding the commissioning and funding landscape and players, designing effective pitch decks through to building confidence in short form pitching.
Creative Development is developed/delivered by IADT in conjunction with CCIS (Cultural & Creative Industries Skillnet) and Colin Pauser-Cowman (experienced executive and development producer and industry trainer), with lecturing support from key industry experts in development, funding and commissioning.
This course will provide anyone with a keen sense of world of television and audio-visual content with the skills, knowledge and know-how to develop and pitch a viable project for unscripted TV.
By the end of this programme the learner should have an ability to critique all the relevant skills that a development producer needs as part of the development process.
This course is delivered in collaboration with the Cultural and Creative Industries Skillnet and supported by ESF+ European Social Fund Plus Funding
Developing ideas and pitching them successfully is the life blood of unscripted TV.
On this programme, you will learn how to apply a variety of creative development skills to a factual television series project in any medium as part of a development process. Modern day media professionals need to develop a network of production professionals whom they can draw upon to contribute to a development process. This course will help you do just that. The giving and taking of ‘production notes’ is a process over which the learner must have a complete command. Finally, you will able to articulate and describe a creative project in a short time frame as part of a professional pitch.
Before you can engage with the business & finance sides of any production, they must first ensure that their project is ready creatively for production. Taught elements of this module will enable the student produce a substantial project proposal. Each learner is required to evaluate a personal and professional strategy for the development of any work in the context of the screen industries. The following is an indicative syllabus for this module: · Project Briefing, Course Introduction and Project Analysis. The Commissioning Landscape – Importance of Paper Pitch – Editorial Road Map · Genre and Channel Matching · Creative Research & ideation (Ideation Techniques) · Development process – The Development Engine Room · Format Points and Story Beats · Breaking Down a Proposal · Set Assessment 1 – Individual – GFX and Layout · Pitching & Proof of Concept · Set Assessment 2 – Group (How to pitch a studio show) · Review Pitches – (SP/SPD Master Session 1) · Group Pitch (With Commissioning Editor) · Master Session – Review Individual Assessments
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Project-Based Learning
This Module is made up of Continuous Assessment 60%) supported by a terminal Project (40%)
Indicative assignments for CA are as follows:
Element 1) – Individual (Work Book / Journal) – An analysis of 1 contemporary factual genre– 30%
Element 2) – Group (5 groups of 3) – Develop and Pitch a multi-camera studio show concept- 30%
Terminal Project) – Individual – Develop and Pitch a multi-episodic Factual TV Series concept 40%
Dates + Times
This course is suitable for students who have an undergraduate qualification of 2nd Class Honours or higher at Honours Degree level. Experience of the media industries is an additional advantage.
Applicants without a Level 8 qualification may be considered provided they can demonstrate Honours Degree equivalence which can be verified through the RPL (Recognition of Prior Learning) process.
The course will be delivered weekly online with two in person Saturday classes.
EU Fess: €1,100.
This course is supported by ESF+ Funding so you may be eligible for a fee reduction (€600).
Colin Pauser-Cowman
Executive & Development Producer / Industry Consultant & Skills Trainer
Colin Pauser-Cowman is a seasoned executive producer, industry consultant, skills trainer and head of development for TV and Film sector both domestically and internationally. With over 30 years of experience in senior producer / executive roles for many of Ireland’s leading independent production companies delivering hundreds of hours of factual, entertainment and scripted TV. He was commissioning lead and head of development for Virgin Media TV and is currently working with Tourism Ireland’s International Programming Ireland Fund, having previously managed multiple funding, development and commissioning processes.
Colin is a passionate industry educator and skills developer, with over 10 years’ experience developing and delivering TV and film modules for IADT, Griffith College, MTU and TUD, while rolling out multiple professional upskill courses through Screen Ireland, Gréasán na Meán Skillnet and Screen Producers Ireland.
For 13 years Colin was managing director of Paradise Pictures a successful TV, events and digital content production company, delivering hours of entertainment and factual content to RTÉ, TV3 (VMTV), international channels and digital content to many of Ireland’s leading brands. Prior to establishing Paradise Pictures, he was an assistant director working across a host of international films and television dramas.
Creative Futures Academy is delighted to collaborate with Cultural & Creative Industries Skillnet to offer a special partnership rate for this course. This course is supported by ESF+ Funding so you may be eligible for a fee reduction of up to 40% for this course*.