Conference News Press

Shaping Ireland’s Creative Future: Measuring What Matters

Shauna Kelly
Published - March 26, 2026



Session 2: Measuring What Matters – Culture, Creativity and the Common Good

On Tuesday, March 24th, 2026, the Royal Irish Academy of Music (RIAM) on Westland Row became a meeting point for some of Ireland’s most engaged creative thinkers and practitioners. Convened by Creative Futures Academy (CFA), this second session in the Shaping Ireland’s Creative Future series set out to explore a critical question:

How do we measure the value of culture beyond economics – and why does it matter now?

Opening the session, Prof. Sarah Glennie (Director, NCAD) framed the day within CFA’s broader ambitions: to connect disciplines, expand lifelong learning, and advocate for the wider value of the creative and cultural sector. As moderator Louise Allen (Director, CFA) emphasised, the goal of the session was not simply discussion, but a shift in perspective. Culture must be understood as infrastructure: something that underpins trust, resilience, and democratic life.


Keynote: Regenerative Thinking in Practice: There Grows the Neighbourhood

The keynote by Emmanuel Pratt, Co-founder of the Sweet Water Foundation, grounded the conversation in lived experience.

Drawing from his work in Chicago, Pratt described the transformation of vacant urban land into The Common|Wealth: a regenerative “communiversity” blending ecology, education, design, and civic life.

His approach introduced powerful ideas:

  • Urban acupuncture: small, targeted interventions that catalyse broader change
  • Poiesis: the act of bringing something into being—of making, shaping, and reimagining
  • Regenerative neighbourhoods: systems that heal and sustain communities over time and the Sweet Water Foundation tagline: ‘There Grows the Neighbourhood’.

Rather than measuring outputs alone, Pratt urged us to consider relationships, trust, and long-term transformation as indicators of success.

Sweet Water Foundation


Stories from Practice: Creativity on the Ground

A core strength of the session was its grounding in real-world Irish projects: demonstrating how culture operates as a lived, relational force.

Long-Term Engagement and Youth Work

Dr Fiona Whelan (NCAD) and Gillian O’Connor (Rialto Youth Project) reflected on their collaboration through Boys in the Making. Their work highlighted the importance of:

  • Long-term relationship-building
  • Resisting short-term, individualised metrics
  • Creating space for young people to be heard and to shape their own narratives

Their contribution underscored a key tension: meaningful social impact often cannot be rushed or easily quantified.

Towns as Cultural Ecosystems

Dr Philip Crowe (UCD Centre for Irish Towns) presented insights from projects such as the Cascade initiative in Ballina. He positioned Irish towns as:

  • Convergence points for social, cultural, and environmental systems
  • Sites where policy, community, and design intersect

Key themes included:

  • The importance of community participation in shaping change
  • The risks of short-termism in funding and planning
  • The potential of data for good, alongside the need for better data-sharing cultures

His work highlighted the complexity of measuring impact across time, scale, and stakeholders.

Voice, Slowness and Critical Practice

Dr Jessica Foley (IADT) brought a reflective and critical dimension to the discussion, exploring concepts such as:

  • Slow-looking and free-writing as tools for deeper engagement
  • The importance of creating conditions for people to discover their own voice
  • The role of failure as a productive and necessary part of creative and research processes

Her work challenged dominant, efficiency-driven systems, asking what might emerge if we prioritised curiosity, ambiguity, and reflection.

Design for Human-Centred Value

Karl Toomey (Wove) shared insights from his project 31 Days of Being More Human—a global collection of initiatives that challenge conventional ideas of value.

Across design, healthcare, and civic life, these examples shared a common thread:

  • Connection over convenience
  • Care over scale
  • People over profit

His presentation reframed creativity as a tool for re-humanising systems that often prioritise efficiency at the expense of lived experience.


Panel Discussion: Rethinking Measurement

Chaired by Prof. P.J. Mathews (UCD), the panel discussion brought together speakers to explore how Ireland might rethink its approach to cultural value.

Drawing on themes from a prior speaker roundtable, the conversation centred on:

  • Public trust and the role of culture in rebuilding it
  • Power dynamics in who gets to define value
  • The importance of human stories behind data and policy
  • The need to move beyond short-term metrics and outputs

Key questions explored included:

  • What would policy look like if it prioritised civic and social impact?
  • How do we avoid exploiting communities under the banner of “engagement”?
  • What kinds of frameworks support long-term, meaningful change?

The discussion made clear that measurement is not neutral, it shapes what is funded, prioritised, and ultimately valued.

Looking Ahead

As the session closed just before 1pm, there was a clear sense that this was not a conclusion, but a continuation.

The questions raised throughout the morning remain open:

  • How do we build policy frameworks that reflect cultural value?
  • How do we measure impact without reducing it?
  • How do we ensure culture serves the common good?

What Shaping Ireland’s Creative Future – Session 2 demonstrated is that Ireland already has the ideas, the expertise, and the commitment. The next step is alignment between policy, practice, and people.

With thanks to all speakers and participants for engaging in this timely and important conversation.

 


Images by Sasko Lazarov / Photocall Ireland

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